The new Rinascente e-commerce addresses the need to digitalize one of the most iconic department stores in italy.
The design concept evokes the most recognisable elements of the store: the legendary rounded windows at the entrance placed right in front of Piazza Duomo, Milan. The navigation starts from these windows, or arches, and continues by replicating the same sense of serendipity of the in-store experience.
Role: Design Lead
Alessandra De Ascentiis
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