Rinascente

Rinascente

Rinascente

The new Rinascente e-commerce brings digital life to one of Italy’s most iconic department stores. Drawing from the store's legendary arched windows facing Milan’s Piazza Duomo, the design concept replicates the in-store experience—inviting users to explore with the same sense of serendipity.

Role
/
Design Lead _ Concept, Web and Brand
Year
/
2019

AKQA

Valentina Badini, Alessandra De Ascentiis, Elisabetta Ghezzi, Matteo Pellizzari, Ilaria Tabasso, Tazio Nicoli