Rinascente's new e-commerce for 1,500 fashion, design and food brands. The homepage arches mirror the Milan store entrance, each brand gets its own space, and checkout animates the store's striped packaging.
Design Lead - Concept, Web and Brand
2019
AKQA
Valentina Badini, Alessandra De Ascentiis, Elisabetta Ghezzi, Matteo Pellizzari, Ilaria Tabasso, Tazio Nicoli