RINASCENTE
DIGITAL FLAGSHIP

The new Rinascente e-commerce brings digital life to one of Italy’s most iconic department stores.
Drawing from the store's legendary arched windows facing Milan’s Piazza Duomo, the design concept replicates the in-store experience—inviting users to explore with the same sense of serendipity.

Role: Design Lead - Product and Brand
Year: 2019

AKQA
Valentina Badini, Alessandra De Ascentiis,
Elisabetta Ghezzi, Matteo Pellizzari, Ilaria Tabasso

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