SOUNDS RIGHT

A music initiative to recognize NATURE as the artist she truly is.
With sounds from ecosystems and global artists featuring and crediting NATURE in their work on streaming platforms, each track automatically generates royalties for nature’s conservation.

Role: Associate Design Director - Web and Brand
Year: 2024

"Like listening to waterfalls and birds on Spotify? Now when you play them you are helping protect them"

"UN Live Launches ‘Sounds Right’,
Nature Is The New Artist"


"Nature is an artist! Inside AKQA’s design for mammoth Spotify and UN project, Sounds Right"

"Nature now has its own Spotify Artist page: initiative will raise conservation funds with music"

"Nature officially becomes a musician, earning royalties for environmental causes"


AKQA
Nicolai Smith, Arandse Rohland, Bruno Marconi, Ilan Orengel,
Niels Otto, Shiko Murai, Thor Hedegaard, Lone James Jensen
Type design: e-Types

WEB
soundsrigh.earth

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